All Others Bring Data

By Mike / On / In Appsterdam

One thing working at Apple taught me is that if you don’t have data to confirm what you’ve done, you haven’t done anything. That’s why when Apple makes a promise, a bond on their reputation, they don’t just pay some contractor to meet their obligations. They send a team of inspectors to make sure things actually get done. If it isn’t documented, it didn’t happen.

The Appsterdam Foundation was not the first team to try to build a technical destination in Amsterdam. Hell, we weren’t even the first people to use the name Appsterdam to describe such an idea. The existing idea, which had been floundering around in some way, shape, or form for over a decade, just sort of got applied to us. We’re not the first, but we are fundamentally different, in some very important ways.

First, we eschew simplistic solutions that are either too top-down, or too explosive to effect real change. We believe that technology is fundamentally a people problem. Likewise, we believe that technologists are people, too. Therefore we appeal directly to the community of our peers. There are no easy or one-time solutions to building a tech community. Building anything worthwhile takes getting your hands dirty on a grassroots level.

Second, we believe optimization requires profiling. You can’t claim to be making things better—especially at public expense—unless you can actually prove that you’re making things better. This is why, before ever taking a dime from the government, we’ve started a research project with the University of Amsterdam to gather and visualize the data behind our tech community.

We’re going to show you not only who’s operating in this ecosystem, but who’s moved here, and who’s visiting here, because of Appsterdam. We’re different because we produce results, and we know this because we gather data. Building a better tech community isn’t art, it’s science, and the work we’re doing to reverse engineer the fundamental algorithms of our ecosystem are meant to be reused anywhere.

We are not just people who believe in our ability to change the world, we’ve proven it. Moreover, we’ve proven that in solving the world’s problems, money inevitably follows. It is not in chasing money that wealth is acquired; it is in making a dent in the universe that immortality is acquired. That’s what money can’t buy.

Hall of Heroes

By Mike / On / In Appsterdam

In my head are many imaginary rooms, dreamed up for some unrealized future home or headquarters. Among them is the Hall of Heroes, where hangs large woodcut portraits almost exactly like the author portraits that used to hang in Barnes and Noble. I used to imagine sitting in the cafe at Barnes and Noble and writing a great novel, inspired by those portraits.

When they took those portraits down from my local store, the Stephen King portrait found its way onto my wall, where it hung for many years. When I started making software, I would look at that portrait and imagine the portraits I would hang to inspire me in my future career.

Steve Jobs, obviously, and Steve Wozniak. Linus Torvalds, and Bill Gates as well, as you can’t understand one without all. Alan Turing. MLK and Malcolm X. Che. Elizabeth Blackwell. Musashi Miyamoto. Alison Jolly, who began the study of lemurs, and John Cleese, who taught us all so much about nurturing a sense of humor. Both people, notably, who have recently had new species of lemur named after them.

And Tim Berners-Lee. It felt like a significant decision adding him, not for inventing the World Wide Web that underlies so much of what we’ve done since, but for giving it away. In his book, Weaving the Web, he argues that computer scientists have a moral responsibility as well as a technical responsibility. To me, that felt like a charge, and declaring him a hero felt like a statement of how I wanted to be.

Which brings me to Appsterdam. Appsterdam was conceived a year ago, at NSConference 2011. Taking stock of where we are now, looking back at all the dots connected across what seems at once like all the time in the world and no time at all, has been a heady and emotional experience.

It’s clear we’ve passed a certain threshold, that we’re at the point when things start accelerating, when things start growing faster and faster. When I think about what I’d like Appsterdam to be a year from now, I want to see it outgrow its founder.

I was recently introduced to a concept I like a lot: post-heroic leadership. It’s what every company has to achieve in order to retain everything good about its creator, without becoming mired in what was bad about them. It’s what Apple is going through right now. It’s what I want for Appsterdam.

I’ve given a year of my life back to the community. It’s been an amazing year, a successful year, but also an exhausting year. I’m ready for a break, and more than that, I’m ready to let go. It’s time for the movement to level up. It’s time to pass on the reins.

On April 13, Judy and I will be flying to Taipei, Taiwan, to visit her family there, and to celebrate our engagement. We’re going to take a month to disconnect, to quiet the mind, to eat fresh food and drink a lot of water, maybe see a doctor. Hike up a mountain to a temple or a tea plantation, where you can have the best cuppa conceivable. See the future on sale at the street markets there. Relax, recharge, repair.

While we’re away, Paul Darcey will be interim CEO. Paul moved here from Australia to be part of Appsterdam. I’ve been impressed by his travels, and with the broad, round view they have given him. He has a calmness and maturity that is such a complement to my own fiery passion. He has exactly the kind of “steady as she goes” leadership I feel the organization needs now.

If all goes well during my month abroad—and I have no reason to believe otherwise—we’ll make the change permanent, and I will further seek to leave the board of Appsterdam, leaving me with no official ties to the organization. I will continue to carry the honorary titles of Mayor and Founder, and evangelize the city and the community we’ve built here.

I will also continue to advise the now independent leadership of Appsterdam, unbounded by the political necessities of actually running the thing. I’ll be experiencing things from the customer side of the counter, and offering my feedback from a position of experience, rather than of power.

I hope this will also serve as an example to all those inspired by Appsterdam, and as a thorn in the side of any who would attempt to hijack our work by questioning the goals of our organization or the intent of its founder. It is only by selfless action that we disprove those who do not believe in the existence of selfless action.

My hope is that, in good time, we will be able to transition the organization into something that is truly owned and operated by the community of App Makers it serves. I would love to see the leadership positions in the foundation opened up to elections. Democracy is scary and messy, but it’s also the best way we have to give something to the people—for our community to manifest itself through our organization.

As for me, I am in the process of starting a new company, of assembling a new team. I plan to take advantage of the new ecosystem by founding my next startup right here in Amsterdam. As I mentioned before, I plan on making the world’s best educational games for kids.

The Long Play

By Mike / On / In Appsterdam

There’s a common misconception that, since Appsterdam is the world capital of App Makers, the Appsterdam foundation makes apps. We don’t. As a meta-organization, we don’t produce apps ourselves; we represent the interests of people who do. The inevitable next question is, “then how do you make money?”

It’s like the Egg Board or the Cheese Council. The individual for-profit producers pitch in a bit of money to support a non-profit organization that promotes the product, advises the government, and guides the industry. Their goal in doing so is not to make money themselves, but to increase the overall economy for the sake of their constituents.

We come up with solutions to problems our industry has. We have meetings with 40-60% female attendance. We teach people how to give better conference presentations. We’re building a better valley in the heart of Europe. We’re providing a destination for the world’s smartest people.

Individuals and organizations who appreciate what we do can support our work by donating money, time, and facilities to the foundation. We’ve been operating for the past year on almost zero budget. Imagine what we could do with money.

That inevitably leads to the question that must cut to the quick of every person who’s ever founded a non-profit: “How do you make money?” The logic goes something like, if you’re not paying yourself a huge salary, then you must be doing it for love, and nobody works for love, so you must be a fraud.

That kind of logic is not just insulting, it’s simplistic. The Appsterdam foundation does not have commercial goals. Personally, I do this for religious reasons, but if you are unable to see a world where people do things for reasons other than money, you will just have to look harder. The opportunity is not in the Appsterdam foundation itself, but in the ecosystem that the foundation is building.

This brings us to the parable of Steve Jobs. As CEO of Apple, he only paid himself a dollar a year. You can argue about whether he did it for love, but you can’t argue that he didn’t become a very, very rich man.

In lieu of salary, Steve took stock. Then he led the organization into a period of growth that saw it eventually become the world’s most valuable company. Not only can you make a lot more money with stock than a typical CEO salary, you pay a lower tax rate, and don’t look like you’re fleecing investors, since they’re getting rich, too.

We are App Makers. By contributing to the tech communities where we live, we can all benefit. As Appsterdam lives up to its potential, it will continue to attract top talent, investors, and opportunities, not just for the people of Appsterdam, but for everyone.

There are plenty of people around here content with a couple hundred thousand Euro from the government, but that’s chump change compared to the kind of money you can make in the long play.

I want to make the world’s best educational games, right here in Amsterdam, and I plan to make money by doing so. A lot of money. But to steal one from Carl Sagan, if you want to build apps, first you have to build Appsterdam.

Religious reasons

By Mike / On / In Personal

We are motivated by so much more than money.

The first job I ever had in college was taking notes for students whose challenges made it hard for them to do so themselves. As much as people make fun of community college, I’m glad I spent some time there, because it gave me a chance to meet the full spectrum of mankind. I wouldn’t be the person I am today without those introductions.

Take even just one example, like the deaf community. They don’t consider themselves disabled, just different. They communicate in the most beautiful way, creating physical poetry, like hula, for even the most mundane of topics. They do not envy us. If anything they pity us, trapped and deluded in our world of sound.

Sometimes I get anxious, thinking that I might get hit by a car or have a stroke and be left paralyzed, fully aware mentally, but trapped behind as little as a single, blinking eye. I see people like Christopher Hills, able to communicate, able to tell his story, as we are all compelled to do, with the help of technology.

The world inspires me to change it. I have as much choice in the matter as Van Gogh had to paint. “The sun compels me to paint,” he screamed, as it marked the inescapable flow of entropy by riding across the sky, unstoppable as the sand of our time spilling through the glass funnel of our lives.

I genuinely worry that at the rate we’re going, we may fall short of that threshold between evolving to the point where we make contact with the rest of the life that’s out there and using up our planet’s resources while destroying ourselves in the process.

I sincerely believe that we may not have 100 years on this planet. We’ve pumped so much CO2 into the atmosphere, we’ve set off a methane cycle that’s going to accelerate global warming and extinct us within three generations. I don’t know if it’s too late to fix, but I do think it’s worth trying. It might at least buy us some time.

Things are changing, and the changes are themselves accelerating. Whatever happens, if we have any chance of fixing it, escaping it, or adapting to it, it’s in getting the smartest people in the world together in one place. I spent a year looking for a place, and I chose the Netherlands. It’s pretty free, not too expensive, and solidly capitalist. It’s easy for Americans to get to, and everyone speaks English.

Once you believe something like this, money no longer becomes a motivating factor. You need enough to live, and enough for your team to live, but that’s about it. The material things that give most people pleasure are behind you, as your survival instinct takes over and you do what humans do: rage against the dying of the light.

I believe these things, and a whole lot of other things I don’t have the math to explain. Therefore I cannot prove them, but they are a model that seems to produce useful results. To me, that is the essential definition of religion.

International Genius Program: Dom Sagolla

By Mike / On / In Appsterdam

When we launched the Appsterdam Overwinter, we added to the organization a commitment to raising the level of quality and training of App Makers in the Netherlands and beyond. That included redoubling our efforts on existing infrastructure, like the Weekly Wednesday Lunchtime Lectures and the Appsterdam Guru Sessions. We also added things like designer retraining through the BNO.

It brings me great pleasure to launch another initiative in that vein. The International Genius Travel Grant Program is a joint venture between Appsterdam, local government, and the university of Amsterdam. The idea is to select the world’s most interesting technologists and bring them to Amsterdam to recognize their achievements and learn from their experience.

Normally speakers of such quality require lengthy notice, high fees, and other requirements. With our network and the pull of this glorious city, we’re able to break down barriers and bring costs inline to provide high bandwidth conversations to people, like students and healthcare workers, whose growth is good for society and of benefit to us all, but whose connections into our industry are otherwise sparse.

Our first International Genius is famed Twitter Co-founder and all around great guy Dom Sagolla. Aside from literally writing the book on Twitter, Dom is known for contributing to the Obama ’08 iPhone app, and for his founding and continued involvement with iOSDevCamp. He is a source of many great insider stories, dating all the way back to his adventures at the MIT Media Lab.

On a personal note, Dom is not only one of the smartest people I have ever met, he’s also one of the nicest and coolest people I know. I consider myself very lucky to call him my friend. I love this guy so much I want to introduce you all to him, to let you get to know him, that you might benefit from his insights, as I have. Don’t miss this opportunity to meet one of my favorite people.

Dom will be in Amsterdam from February 25th to March 2nd. He will receive formal recognition by the City of Amsterdam, and speak at a number of private and invitation-only events. If you’re a UvA student, don’t miss his talk to the schools of Humanities and Software Engineering on the intersection of those two fields.

Dom will also be making public appearances all over town that week. You can count on catching him at our usual Wednesday activities—the Weekly Wednesday Lunchtime Lecture and Meeten en Drinken at Bax. You can also catch Dom the night before, February 28th, at a special event at Pakhuis de Zwijger. Here’s a flier we made for that event:

This is a flier for Dom Sagolla's appearance at Pakhuis de Zwijger on February 28.